Download An Introduction to Political Communication, 3rd Edition by Brian McNair PDF

By Brian McNair

An creation to Political conversation explores the connection among politics, the media and democracy within the united kingdom, the united states and different modern societies. Brian McNair examines how politicians, exchange unions, strain teams, non-governmental businesses and terrorist enterprises utilize the media. Separate chapters examine political media and their results, the paintings of political advertisements, advertising and marketing and public kin and the communique practices of organisations in any respect degrees, from grassroots campaigning via to governments and foreign bodies.Recent advancements lined within the re-creation include:* the re-election of latest Labour in 2001* the alterations in govt info and communique coverage brought by means of the Blair management on account that 1997* the 2000 election of George W. Bush within the usa* the NATO interventions in Kosovo and the previous Yugoslavia* the results for foreign political verbal exchange of September eleven* the emergence of Al-Quaida and the conflict on terror.

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Extra info for An Introduction to Political Communication, 3rd Edition (Communication and Society)

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Rational choice A third condition of democracy, as already noted, is the availability of choice (Democrat versus Republican, Labour versus Conservative, Christian Democrat versus Social Democrat), while a fourth is the ability of citizens to exercise that choice rationally. This in turn presupposes a knowledgeable, educated citizenry. PUBLIC OPINION AND THE PUBLIC SPHERE The importance of an informed, knowledgeable electorate dictates that democratic politics must be pursued in the public arena (as distinct from the secrecy characteristic of autocratic regimes).

DOES POLITICAL COMMUNICATION WORK? MICRO-EFFECTS According to a MORI poll conducted during the British general election of June 1987, the determinants of voting behaviour, particularly for the crucial section of ‘floating’ or undecided voters who will ultimately decide the outcome, are threefold. They are, first (and still, apparently, most importantly), the image of party policy (44 per cent); second, the voters’ image of the party leadership (35 per cent of choices in 1987 were attributed by respondents to this factor); and finally, the ‘corporate’ image of the party itself (21 per cent) (Worcester, 1991, p.

The ‘quality’ of a message, the skill and sophistication of its construction, count for nothing if the audience is not receptive. President Clinton’s media adviser in the 1996 re-election campaign, Dick Morris, writes in his memoir that ‘if the public won’t buy your basic premise, it doesn’t matter how much you spend or how well your ads are produced; they won’t work’ (1997, p. 152) (see Chapter 6). The aforementioned are conceptual difficulties, arising from the complexity of the communication process itself.

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